Facebook Ads In-App Purchase Attribution

Get the full in-app performance picture from Facebook Ads including trials, subscriptions, cancelations and more.

With this integration you can:

  • Track campaign revenue

    Follow the long-tail revenue from your Facebook Ads campaigns

  • Send subscription events

    Send trial starts, trial conversions, and renewals directly from RevenueCat to Facebook Ads Manager.

  • Better understand behavior

    Monitor trials, churn, and MRR from campaigns.

Event names

RevenueCat allows you to choose from different 'Standard' Facebook event names. Using 'Standard' events is recommended by Facebook for optimizing advertising campaigns and audiences.

  • Trial Started
  • Trial Converted
  • Initial Purchase
  • Renewal
  • Non-Renewing Purchase

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarie, PhotoRoomOlivier Lemarie, PhotoRoom
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